Three hires. One SofIA.

Q: Is SofIA one or three?

She's one. The '3-in-1' is how she works: the same intelligence acting as salesperson, assistant and admin. You don't pay for three things or set up three bots.

What happened while you were asleep

The same conversation, seen from your side.

02:13

A lead messages your studio's WhatsApp. You're asleep, as you should be.

02:14

SofIA replies in your voice and asks what you would ask: date, place, guest count.

02:19

The lead is already in your CRM: Claudia P., wedding in Cádiz, May 2028, ~90 guests, source WhatsApp, with the full conversation and a video call already proposed.

09:00

You read the summary over your morning coffee. Your only job: show up on Tuesday at 6pm.

And handling leads is just one of her three faces.

One AI. Three jobs you no longer do yourself.

SofIA isn't a chatbot with canned replies. She's the same intelligence wearing three hats depending on what you need — all three with your business inside: your events, your clients and the way you work.

✦ SofIA Sales

The salesperson who won't go to sleep.

Every lead you don't answer in time, someone else does. SofIA replies in your voice at any hour, asks what you'd ask, and lets no one go cold.

✓Replies and qualifies 24/7. Date, place, guest count and budget — asked naturally, not like a form.
✓Books the call or the visit and puts it on your calendar.
✓Writes it all down in the CRM. Every conversation creates or updates the lead with the next step.
✓Follows up. If a lead goes cold, she picks it back up; if they open your quote, she lets you know.

Atelier Eventosonline

Saturday · 02:13

Hi!! So sorry for the hour 🙈 Do you plan weddings in Cádiz? We're thinking May 202802:13

Nothing to be sorry for! 😄 Yes — we love Cádiz. Do you have a venue in mind, or starting from scratch? And roughly how many guests?02:14 ✓✓

Completely from scratch. Around 90, small wedding02:16

90 is the sweet spot 😉 I'll pass your details to Carmen and set up a video call this week. Would Tuesday at 6pm work?02:17 ✓✓

Claudia P. — Wedding · May 2028

Cádiz · ~90 guests · Source: WhatsApp

Qualified

✦SofIA · Video call proposed: Tuesday 6pm. Lead created in your funnel with the full conversation.

✦ SofIA Assistant

The one who reaches every event before you do.

Your team messages her on WhatsApp like one more colleague. And she keeps an eye on every wedding coming up, so nothing catches you off guard.

✓“What's on tomorrow?” She answers with your real schedule: meetings, tasks and payments due.
✓Goes over each event one week, 72 and 48 hours out, and flags whatever's falling behind.
✓With one eye on the sky. If the wedding's outdoors, the heads-up comes with the forecast and public holidays.
✓Learns from every event. When it ends, she draws her conclusions and does better next time.

SofIA · Atelier Eventosonline

Thursday · 21:40

What's on tomorrow?21:40

Tomorrow, Friday: video call with María G. at 10:00, Ana & Pablo's flower trial at 12:30, and the second catering payment for Lucía & Marco is due. Want me to prep the event summary before the trial?21:40 ✓✓

48 h before Lucía & Marco's Wedding

Saturday heads-up: forecast is 31 °C and clear skies in Seville ☀️ 2 big-day tasks still open and an overdue payment for Foto Sur. Full details in the event.8:00 ✓✓

✦ SofIA Admin

The paperwork, done before you remember it.

The emails, the follow-ups and the payments that pile up when you're flat out. SofIA gets them ready and leaves them for you to sign off.

✓Email and WhatsApp in one inbox. See everything coming in without hopping between apps.
✓Drafts the follow-up email and leaves it ready to send.
✓Flags overdue payments and due dates before they slip.
✓She proposes, you approve. Nothing delicate goes out without your sign-off.

InboxEmail + WhatsApp

Lucía & MarcoConfirmed Saturday's menu

Foto SurInvoice pending · due today

Overdue

✦SofIA · I've drafted the payment reminder for Foto Sur and the thank-you email to Lucía & Marco. Shall I send them?

Three jobs, one SofIA. And she's included in every plan.

Stand on the lead’s side.

It’s 2 am and you choose what to text. SofIA does the rest — and your CRM takes notes live.

She's your agent. You're in charge.

Handing your business to an AI takes some nerve, we know. That's why SofIA runs on autonomy levels you choose — in sales, in heads-ups and in admin — with everything in plain sight.

✓When the move is delicate, she proposes. You approve, edit or dismiss. Nothing goes out on its own unless you want it to.
✓Every conversation is kept whole in the CRM. You can read everything she said, and to whom.
✓Pause her whenever you like. A switch, not a support ticket.
✓She talks like your studio. Tell her how you work and the tone you use, and she sticks to it.

✦ SofIA's proposal

María G. hasn't replied since the video call, 6 days ago. I suggest sending her this message: “Hi María! Have you two had a chance to think it over? If it feels right, May books up fast…”

“Hi María! Have you two had a chance to think it over? If it feels right, May books up fast…”now ✓✓

✓Sent to María G. · logged in the CRM

Put her to work in your business. Sales, heads-ups and admin — and you read and approve every step.

Start free

The more she works, the better she knows you.

She's not a generic AI out of a box. SofIA lives inside Hubents: she sees your events, your clients and the way you work. And when an event ends, she draws her conclusions to do it better next time.

✓Talks like your brand. Give her your tone and your rules, and she sticks to them.
✓Knows your business. She answers with your services, your area and your prices — no vagueness.
✓Learns from every event. What went well and what didn't, she remembers for next time.

✦ SofIA learned

After Lucía & Marco's wedding: vendors in Seville confirm faster on WhatsApp than by email. Next time I'll reach out there first.

How to switch her on

Connect your WhatsAppYour business number, not your personal one. We help you get it connected.

Tell her how you workYour area, your services, your tone. The better she knows you, the better she represents you.

Read her conversationsFrom day one, in your CRM. Adjust her autonomy as the two of you earn each other's trust.

The fair questions

Is SofIA one or three?+

She's one. The “3-in-1” is how she works: the same intelligence acting as salesperson, assistant and admin. You don't pay for three things or set up three bots.

Do I have to switch on all three jobs?+

No. Start with the one you need most — usually Sales — and switch the others on whenever you like. Each job turns on separately, from your dashboard.

What if she's asked something she doesn't know?+

She doesn't make things up. She answers with what she knows about your business, and if it's delicate, she hands it over to you or leaves a proposal so you decide.

Can I switch her off?+

Yes — whenever you like, no explanations needed. And while she's on, you can read every conversation in full in the CRM.

What do I need to get started?+

A Hubents account and a WhatsApp number for your business. You switch her on from the app, and we walk you through connecting the number.

Will she sound like me?+

She sounds however you tell her to. You give her your tone and your rules; anything that doesn't fit the way you sell, you correct it and she takes it on board.

Start free. Pricing in plain sight.

SofIA isn’t an add-on: she’s included in every plan, Starter up. Vendors use Hubents for free. Planning studios get a full 14-day trial and plans from €14.50/mo. The price is published — no “let's talk”.

✓ 14-day trial, no card required ✓ Free for vendors ✓ Cancel anytime

See pricing